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SMS Marketing is undeniably one of the best ways to attract the attention of your customers and get news and promotions in front of them fast. SMS Marketing messages have a fantastic open rate over 98%, according to a recent Frost & Sullivan report. With Microsoft publishing figures showing that up to 97% emails, correspondingly, are considered spam, its clear that SMS marketing is the winners choice. Why would you stick with email marketing when your message has such a high chance of ending up in your customers junk mail folders? One of the reasons companies may not be making the most of the hugely effective medium of SMS marketing messages is simply that theyre not sure how to use it effectively. Marketers are used to the relative freedom of email campaigns, which allow you to use unlimited text and images to get your message across. With SMS marketing campaigns, its all down to those 160 characters per message. But bigger doesnt mean better for by carefully wording your SMS messages, you can get all the impact of a marketing campaign into one single message. Heres how to make the most out of your SMS marketing campaigns and wave goodbye to low-response email campaigns forever!.

1. Keep it simple one marketing message per SMS

Many marketers will be used to using email communication as a monthly roundup to get over multiple messages to their customers. With SMS marketing, the golden rule is to keep your text message simple, direct and singular. If youre promoting one product, dont feel tempted to add in also sale on other products in the range at the end; all youre achieving is losing precious space to talk about the main item youre promoting.
2. Remember to identify yourself clearly.

Dependent upon the SMS system youre using, your company name may not show up on the customers mobile phone and your location certainly wont. If you use a product such as 2-Way SMS by TextMagic, your customers will see whatever brand or company name you designate meaning you dont have to waste your 160 characters on identifying who you are. However, if your SMS is regarding a sale or event at just one of your business locations, dont forget to make this known or else youll confuse your customers and lose impact on your SMS campaign. .
3. Use a Call to Action

The best marketing messages include a call to action namely, a directive for the customer to act upon and interact with your company. With SMS marketing messages, including a call to action has never been more important. Before you craft your SMS campaign, think about what you want to achieve. Do you want to drive footfall to your store on a particular day? Do you want to increase sales on a particular product? Whatever your objective, make it simple and easy for the customer to understand what you want them to do and give them a clear way to act upon it. Using one of the above examples, if you want to drive footfall to your store on a particular day, give them a reason to visit. A good example would be, Great anniversary event at our Regent Parade, Cheltenham store on 16 July! Special prices and deals all day and arrive before 10am for free champagne!
4. Make your SMS campaigns measurable by inviting responses

One of the great benefits of SMS marketing campaigns is that they provide superb measurability. Engaging consumers by initiating a two-way communication helps them connect better with your brand or company and by inviting a response, you can help strengthen that relationship as well as giving you the opportunity to gauge take-up on your promotions.
5. Finally use SMS to drive business to your website

Cant fit everything you want to say onto your SMS marketing message? Simple include a call to action to visit your website and your customers will be able to read the entire promotion or campaign details there and see related imagery. The best marketing ties together ALL your communication methods SMS, email, telephone and internet to give customers multiple ways of connecting with your business. The easier it is for customers, the better your results will be so focus all of your efforts around what your customers want and your marketing efforts are on the road to success.